Skip to content
About us

Hi, I’m Lexie — your creative hype girl and the face behind Pink Wave Social!

I’ve spent over a decade in the social media world, wearing many hats as a content creator, micro-influencer, photographer, designer, and social media specialist. What started as a passion quickly turned into a career rooted in creativity, storytelling, and connection.

Over the years, I’ve created lifestyle, travel, fashion, and beauty content for hundreds of brands—including some true pinch-me moments with names like Disney, M.A.C Cosmetics, Estée Lauder, Ralph Lauren, Panasonic, Bose, and The Home Depot (just to name a few!).

Before diving fully into social media strategy, I spent 8 years running my own professional photography business, sharpening my eye for visuals, branding, and storytelling. I also hold a degree in graphic design, which means I don’t just post content—I build brands that look good, feel intentional, and actually convert.

When I’m not behind the screen, you’ll find me working out, flowing through yoga, fully obsessed with pilates, horseback riding, strumming my guitar, traveling, hunting down new coffee shops, brunching like a pro, or at the spa. I’m also a proud dog mom to a very tiny (but mighty) 4-pound Yorkie. .

I’m a huge supporter of local and small creative businesses, and Pink Wave Social has truly been years in the making. Nothing lights me up more than watching creative brands grow, gain confidence online, and reach their full potential through intentional, authentic social media.

If you’re ready to ride the wave — I’m here to help you shine!